Job Description & Requirement
PLEAS APPLY THROUGH: https://agate.id/careers/. RESPONSIBILITIES: Manage, grow, and optimize our paid user acquisition campaigns that drive new players across Agate’s mobile games; Work with Product Manager and Marketing Lead to develop strategies and tactics that drive mobile game installs and overall player growth while continuously improving acquisition costs and maximize ROI; Provide strategic direction that is aligned with marketing goals; Identify the optimal media mix that best supports each game’s marketing objectives; Provide key insights and recommendations that inform creative asset direction, store asset iterations, and A/B testing; Maintain a thorough understanding of competitive trends, UA best practices, key mobile gaming trends, and ASO strategies; Help plan and recommend UA budgets, KPI goals, and targeting criteria for both pre-production titles and live-service games. ADMINISTRATIVE REQUIREMENTS: Able to work full-time at Agate Studio HQ (Bandung, Indonesia); Must not currently active in school or college. REQUIREMENTS: Minimum 3-5 years of managing performance-based marketing for a mobile game or application; Expert knowledge on mobile ad buying, ad networks, and exchanges; Proven data analysis and advanced Excel skills; Strong ability to identify, adjust and optimize campaigns based on data analysis and intuition that help support top line revenue growth; Experience working with UA tools that track performance, attribution, and cost; Strong interpersonal skills, presentation skills, and the ability to provide clear recommendations to Product Manager and Marketing Lead; Understanding of mobile gaming, live-service operations and free-to-play is a major plus.